New marketing tool in the UK

QR (Quick Response) turns a camera phone into a barcode scanner. UTalk Marketing reports.

"This allows encoded information to be delivered, including URLs that can connect direct to the mobile internet, alleviating the tedious task of entering data into a mobile phone.

Codes that store messages, addresses and URLs are becoming increasingly common in magazines as well as on business cards and advertisements in Japan.

... The UK’s first QR Code at will be launched at London’s flagship HMV store as part of a new marketing campaign for the DVD release of ‘28 Weeks Later’.

Twentieth Century Fox has designed a unique QR code containing messaging and a secret URL that links to exclusive content from the film, to coincide with its release on DVD."

emily | 2:50 PM | Barcode Technologies / RFID Tags / NFC |
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