2007 MTV Video Music Awards

MTV: Music Television is throwing out all the rules with the 2007 MTV Video Music Awards, ushering in unprecedented access and interactivity beyond what any awards show has ever done.

From VMA.MTV.com to MTV Mobile on Sprint TV to the Virtual VMAs to MTV On Demand, MTV is setting a number of important firsts: the first viewer-inspired remix; the first mobile simulcast of the VMAs; the first awards show ever recreated virtually, and the first nearly instantaneous VOD updates.

For the first time ever, MTV Mobile will air a live simulcast of the main show on video-enabled Sprint Vision and Power Vision phones."

Press release

emily | 7:27 AM | Video Phones |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2007/08/017121.htm