August 24, 2007
Smart posters beam travel info to passengers' phones
A pilot scheme that will see maps, directions and real-time travel advice transmitted from posters to mobile phones has begun in London this week.
"The three-month trial, centered around Blackfriars Underground station, will see Near Field Communication technology embedded in a number of 'touchpoint' posters.
When a NFC-enabled mobile phoned is placed against the smart poster, even if deep underground, it will pinpoint the exact location of the passenger and then transmit detailed information including where to go to make the next stage of the journey, how to get there, how long the transfer will take and when the next service will arrive.
This information includes all modes of public transport in the vicinity of Blackfriars - Tube, National Rail, bus and river services."
[via Transport Briefing
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