Idol goes mobile in Australia

The Idol reality-TV talent series really has become omnipresent, with Telstra in Australia the first telco to offer the program srteamed to mobile phones. Rapid TV News reports.

"Telstra’s NextG third-generation mobile subscribers can sign up to receive each episode of the show streamed to their cel phones, with five minute programs specifically made for mobile subscribers. During the Network Ten advert breaks, extra “behind-the-scenes” live footage will be inserted.

Users will also be able to access on-demand content, have SMS alerts sent to them, download wallpapers and ringtones as well as access a “community” mobile internet site.

Telstra has long been a sponsor of the show in Australia".

emily | 12:05 PM | TV on Cell Phones |
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