Hollywood refusing to play Bollywood phone games

The Herald Tribune reports on Bollywood's close ties with cell phones.

"... In India, companies are churning out mobile-specific video clips, while in Hollywood, producers have been largely unwilling to make the investments needed to produce that type of content.

Hollywood has shown it is willing to learn from Bollywood - several studios, including Warner Brothers, are developing Bollywood movies - and industry executives have said the same might happen with mobile phone content. But so far, Hollywood film executives have resisted making content from their movies, even older ones, available on cellphones, either through a pay-per-view model or with advertising.

There are exceptions, notably 20th Century Fox, which released short clips connected to the film "Borat and made ringtones and wallpaper related to "The Simpsons Movie" available just as the film hit theaters last month.* Read full article.

emily | 10:16 AM | How people and businesses are using videophones |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2007/08/016972.htm