August 2, 2007
Television is a turnoff for mobile users
TV on mobile phones has got the thumbs down from UK users, despite operators spending millions trying to get them to tune in, reports The Guardian.
"... Certainly the latest monthly statistics on mobile phone TV viewing in the UK, compiled by M:Metrics, are bleak reading for operators who have invested millions in it. The UK has about 45 million users of mobile phones. Of those, 3.9% - about 1.7 million - have watched user-generated video on their mobile, sent by family or friends at least once a month.
On its own, that's not a bad number: you can build a big business on 4% of a population. But the numbers plummet on mobile TV: just 321,000, or 0.7%, watched broadcast TV on a mobile at least once a month; and 386,000, or 0.9%, watched any commercial programmed TV or video on a mobile at least once a month."
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