Virgin ditches mobile TV service

According to The Guardian, Virgin Mobile has decided to dump its broadcast mobile TV service after less than a year because of poor customer take-up.

"... Five-channel Virgin Mobile TV (VMTV) was launched last October with a £2.5m advertising campaign fronted by former Baywatch star Pamela Anderson. But it failed to take off with customers, partly because only one rather chunky handset - nicknamed the Lobster phone - was ever available.

Earlier this year the Guardian reported that less than 10,000 people had signed up."

emily | 4:34 PM | TV on Cell Phones |
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