Tech Savvy Museums hope to attract young audience

A growing number of arts organizations are capitalizing on e-mailing, text messaging, and online social networking as a way of building new audiences, writes The New York Sun.

"Just like other advertisers, arts groups hope that becoming more tech-savvy will help them speak more effectively to young audiences.

One European company is marketing a technology that allows museums to take advantage of viral marketing. VideoMail technology developed by Bitmove, takes the e-postcard concept a step further, allowing your visitors at visitor centers, museums and events to use video kiosks to record a 15 second message to camera and then e-mail it to three friends."

emily | 12:51 PM | Picture Phones and the Arts |
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