June 8, 2007
Do You Want to Be a Music Critic This Summer?
A leading cellphone maker is taking advantage of the rising popularity of blogs and other forms of consumer-generated content — as well as the increasing interest in mobile marketing — by offering music fans ages 18 and up a chance to play critic for the summer. [via The New York Times]
"To help peddle a new camera phone, LG MobileComm USA is joining with the music publication Billboard for a promotion called Mobile Beat contest, that will send up to 30 contestants to concerts around the country.
The 30 or so youthful critics will file reviews and photos on deadline from concert sites, from late June through mid-September. Their commentary will be posted on personalized blogs, housed on the Billboard website
In true democratic Web fashion, the blogosphere will select the contest’s three finalists as well as the ultimate winner, all chosen based on the number of hits to the blogs."
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