June 6, 2007

Nielsen to track mobile media use

Nielsen, an entity best known for its television ratings system, announced Wednesday that it will begin to track what you do with your cell phone. From NewsBlog reports.

"In particular, the company will begin measuring how consumers use mobile Internet and mobile video beginning in July.

The service will be called Nielsen Wireless.

Included in the metrics will be comparisons of how subscribers of different wireless carriers watch TV or play video games, compared to the same use on their cell phone."

emily | 6:16 PM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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