May 16, 2007

SuiPo: RFID enabled posters

31610510811162242699115109591830105941.jpg RFID-enabled posters at JR Shinjuku Station called SuiPo.

When passengers show their RFID tickets (SUICA cards) to the posters, they get relevant info/ads on their cell phones.

RFID readers are between the posters. First time users need to associate their RFID ticket IDs with their mobile phone email addresses, using this kiosk terminal.

[via RFID in Japan]