May 7, 2007

South Korea's KTF Signs Nearly 425,000 3G Subscribers

KTF Co., South Korea's second-largest cellphone carrier by subscribers, has signed up nearly 425,000 people to the third-generation service that launched in March. Wall Street Journal reports.

After its formal launch, KTF remodeled thousands of retail outlets around the country with a new brand name, "Show." The name is also appearing as a co-brand on 3G-ready handsets from several manufacturers.

... With the new brand, KTF's marketing emphasizes the video-conferencing capabilities of 3G phones. Mr. Cho said the new service has another major selling point for the millions of Koreans who travel outside the country: greater compatibility with cellphone systems elsewhere in the world."

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