Mobile advertising to hit $3 billion in 2007

The worldwide mobile marketing and advertising market is expected to be worth $3 billion in 2007, according to market research firm ABI Research via News.com.

"The market will balloon to $19 billion by 2011, the firm said in a study published Tuesday.

The bulk of the revenue will be generated by advertising through mobile search and video. In particular, broadcast mobile video will see a lot of mobile marketing activity. T

The firm predicts that by 2011 video-based ads will surpass SMS as a source of mobile marketing spending, and that advertising on broadcast mobile video alone will reach about $9 billion by 2011."

emily | 8:50 PM | Random Stats |
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