YooMedia And L'Oreal Use Barcodes For Mobile Marketing

YooMedia has launched a new mobile-based sales promotion technology for L'Oréal hair colouring products. The Pondering Primate reports.

"The newly developed technology is centered around mobile messaging and stand alone interactive promotional consoles known as 'Kerching kiosks', which together drive customers to the promoter's event or retail site.

Promoters send consumers barcodes or pin numbers via SMS, which can then be exchanged for special offers at branded Kerching Kiosks."

emily | 5:49 PM | Barcode Technologies / RFID Tags / NFC |
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