March 26, 2007
Snap Happy replaces barcodes on ads
Marketing agency Magnet Harlequin has created a new mobile campaign to support the release of Mr Bean’s Holiday’ starring Rowan Atkinson, reports mad.co.uk
"The campaign, which breaks today, uses a newly developed mobile technology created by the agency called Snap Happy.
Snap Happy is a logo on Mr Bean posters, and when users see the logo they must take a picture of the poster and send it via MMS to a specially set-up number to receive branded downloads.
The technology will allow users access to free ring tones, wallpaper and video downloads exclusively recorded for Mr Bean. The technology is designed to identify the model of handset the user has."
Related image recognition technologies for camera phones:
-- Search By Camera! delivers product data from cellphone pics
-- Daem Interactive offers ugmented reality" technologies for camera-phones
-- Tagit has launched its mobile image recognition technology with Nokia Phones
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