February 27, 2007

The Institute of Contemporary Arts and Sony Ericsson Launch " All Tomorro's Pictures

thumbnail.jpeg The Institute of Contemporary Arts is collaborating with Sony Ericsson to launch an initiative called ‘All Tomorrow’s Pictures’ to help celebrate its 60th anniversary. Members of the public are being invited to take part via a cameraphone competitio. [via Mobile Marketing]

"59 high profile names spanning the artistic and cultural spectrum from film, design, art and architecture to literature, music, fashion, dance, science and politics, have committed to produce a single image or series of images inspired by the theme of ‘Tomorrow’ - using the state-of-the-art cybershot mobile phone Sony Ericsson K800i. Names confirmed include Bloc Party, Peter Blake, Chapman Brothers, Alison Goldfrapp, Helena Christensen and Nathalie Press.

These interpretations of the future, borne from this project by eminent creative icons of our time, will be assembled into a beautifully-produced hardback book.

The 60th contributor will be chosen via a public competition in February.