Mobile Bollywood Initiative

According to TechDigest, The GSM Association has partnerned with mobile firms Roamware and Hungama Mobile to launch a 'Mobile Bollywood Initiative'.

"They plan to premiere three Bollywood short films at next month's 3GSM show in Barcelona, which have all been directed by Bollywood icon Sanjay Gupta. "I am thrilled to have the opportunity to be involved in a project that has a promise and potential to create a whole new distribution model for Bollywood cinematic entertainment," he says.

emily | 5:02 PM | Movies on Cell Phones |
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