Navy recruits by sending cellphone videos via bluetooth

The Navy Reserve is using cellphone videos and bluetooth to encourage sailors to consider enlisting. The Navy Times reports.

"Since November, sailors passing within 30 feet of selected pay phone kiosks on 13 Navy bases across the US have received a prompt on their Bluetooth-enabled cell phones.

Those accepting the prompt see a two-minute video encouraging sailors to consider transitioning to the Navy Reserve when their enlistments end.

The video takes about 30 seconds to download and is viewable on most cell phones built within the past three years. And when it cannot be viewed on a cell phone, the video can be saved and downloaded onto personal computers or forwarded to other cell phones that are capable of showing the video.

Advertising officials say Bluetooth advertising is ideally suited for Navy bases for two reasons.“The [base] audience tends to be younger, and they are much more technologically savvy than the general population,”

50 pay phone kiosks have been placed in such high traffic areas as near Navy Exchanges, movie theaters and dining halls. "

emily | 8:41 PM | How people and businesses are using videophones |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2007/01/014687.htm