Broadcaster and Ericsson wireless announce ad test

Norwegian broadcaster NRK and Swedish LM Ericsson AB on Wednesday announced what they called the world's first test of customized advertising for mobile phone television. The AP reports.

"For the next two months, volunteers in Norway will receive interactive commercials tailored to their age, gender, interests and location while watching television on their mobile phones, the Norwegian state broadcaster said. Some 20 Norwegian and international advertisers are also participating, a news release said.

... During the test, anyone in Norway who volunteers will be able to access NRK's two television stations and five of its radio channels with their normal mobile phones, using existing mobile phone infrastructure and a Java application."

emily | 4:45 PM | Marketing / Advertising |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2006/12/014293.htm