December 3, 2006
On User Generated Content And Future Trends
Content Sutra points out a powerful new feature on YouTube that allows users to post video responses to videos.
As of last Sunday, there were 783,938 views and 27 video responses to the video (left) - which has tickled the Internet's collective funny bone.
"User Generated Content (UGC) is going to give large movie studios sleepless nights (if it isn’t already), much like what Wikipedia, Dictionary.com and wordweb must have done to publishers. Nikhil Pahwa thinks UGC is going to beat ‘created for new media’ initiatives by studios.
This anecdote is the introduction to Moco News correspondent Nikhil Pahwa's analysis and trends piece on the rise of user-generated content in India and elsewhere.. and something unique to India and other developing countries.
"For mobile content in India, the floodgates opened with the infamous pornographic MMS that was passed around from phone to phone via Bluetooth - ... it created a huge market for mobile phones with cameras, and more and more people began exchanging photos and videos as a result of it.
The mobile is more potent because one can post immediately, but there are issues of access availability and cost.
A convergent device and a device independent network with mobile access will solve that problem eventually. The real problem, and lots of people trying to figure this out - is how can UGC be monetized."
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