Mobile Crunch explains Veek the Vote's success

Mobile Crunch reports on the success of Veeker's Veek the Vote campaign - which they attribute to it's ease of use.

"Like a number of other groups including Rock The Vote’s (Why Vote) Campaign and Video the Vote , Veeker encouraged people to participate in the political process using their application. Unlike the other two programs which were heavily promoted for weeks in advance of the election, Veeker’s “Veek the Vote” project had just three days from launch until the polls opened.

The power of the blogosphere multiplied by the power of an easy to use application and resulted in massive adoption. The figures don’t lie. While Rock The Vote had 24 submissions and Video the Vote had 96, Veeker’s Veek the Vote delivered a whopping 750 mobile videos - a landslide blow-out demonstration that a market will adopt a solution they find simple, easy, and dare I say it FUN to use.

... It will be interesting to see how this all plays out in the months and years ahead. With the easy group messaging and sharing features, Veeker could actually be used very effectively by either political party to rally people to a cause or against one for that matter."

emily | 8:56 AM | Citizens as Camera Phone Reporters |
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