October 25, 2006
Talent agency gunning for Web video stars
United Talent, one of Hollywood's top five talent agencies has created an online unit devoted to scouting out up-and-coming creators of Internet content--particularly video--and finding work for them in Web-based advertising and entertainment, as well as in the older media. [via News.com/NYT ]
"The goal this time around, executives say, is not only to recruit the next generation of television and film writers and directors from the relative obscurity of sites like YouTube and Revver. It is also to help the major Web portals that are hungry for original content to find the creative people they need--just as movie studios have long turned to talent agencies when looking for new directors, screenwriters and actors."
... Above capture of Paxilback on YouTube - a parody of Justin Timberlake's music video Sexyback- was scouted by United Talent. By the time the agents arranged a meeting five days later with Paxilback's creators, an LA group called People Food, the video had been seen 600,000 times.."
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