Mobile ESPN Is to End Venture, Seek New Strategy

Mobile ESPN, a start-up cellphone company backed by Walt Disney Co., will be closing down operations, hoping to reinvent itself as a content partner of bigger wireless carriers, according to the WSJ.

"The company, which launched earlier this year at the Super Bowl, has developed cellphones that feature a variety of sports-centric content and features.

But it has struggled to build a customer base in a fiercely competitive cellular industry with much bigger players."

emily | 2:59 PM | News, Buzz |
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