September 14, 2006

Smarter Shelf

DNP, Tana-X, and SEARS codeveloped a smart shelf that can monitor detailed consumer behaviors.

The shelf monitors RFID-tagged sales items on the shelf and collects information such as:

- how many people stopped in front of a sales item
- how many people did not stop in front of a sales item
- how many times / how long a sales item was picked up by a customer
- how much time was spent by a consumer before coming to a decision whether or not to buy it

reBlogged from wonderful RFID in Japan.