ESPN's new college football package for mobile phones.

ESPN offers to give away college football games to mobile customers in attempt to spark interest, - but it comes with a catch. News.com reports.

"Disney-owned ESPN is going to broadcast 25 live college football games in their entirety to Mobile ESPN subscribers. But to get the games, customers have to swap their phone and service plans for those offered by ESPN ... Convincing people to jump to a new service is just one of the problems Mobile ESPN faces.

... The new college football offering makes ESPN the first U.S. broadcaster to offer a live sporting event over a mobile platform."

emily | 7:37 AM | TV on Cell Phones |
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