August 24, 2006
CBS To Promote Shows Through Bluetooth Downloads
A new CBS marketing campaign enables users to download video clisp on their mobile phones from interactive posters. Rafat Ali reports on Moco News.
"CBS is starting a trial in New York City, installing five interactive posters in Grand Central terminal, which will allow users to download video clisp on their mobile phones, using Bluetooth. These half minte clips will be scenes from one of the CBS’ four new prime-time programs — “Shark,” “Smith,” “Jericho” and “The Class” — as well as its hit show “CSI: Crime Scene Investigation.” A viewer can later delete the clip, or save it and pass it along.
Some Bluetooth campaigns have already been launched in the U.S. Absolut Vodka streamed a song from rock star Lenny Kravitz through billboards in NYC and LA."
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