August 13, 2006
No Big Demand for Small Screen
According to a Los Angeles Times/Bloomberg survey, kids are not all that enthralled with watching video on their cell phones and other small screen devices. PVR Wire reports via digg.
"Only 14% of teenagers said they wanted to watch television on a cellphone, and 17% said they would view programs on an iPod.
... Perhaps most intriguing, however, was the indication of a widespread indifference toward small-screen viewing among teenagers and young adults. While many in the industry expect the demand for such content to rise dramatically in the coming years, the poll offered clues to a consumer reluctance that first must be overcome.
In follow-up interviews with those surveyed, many young people said they were intrigued by the notion of getting their entertainment on devices such as cellphones and iPods. But two major obstacles have so far dampened their enthusiasm: the cost and the uneven quality of the experience.
... Young people aren't alone in their slow embrace of the small screen. Recent studies by several independent research firms indicate that only about 1% to 3% of mobile phone subscribers currently watch videos on their phones."
Photo from Adobe . Trend Television for Cell Phone
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