August 11, 2006
Agatha Christie's detectives set to go mobile
Agatha Christie's famous detectives Hercule Poirot and Miss Marple are set to go digital in a bid to bring the crime stories to the internet generation, reports The Guardian.
Chorion, which owns the rights to the Christie library, has struck a global deal with Interactive Rights Management to exploit global internet and mobile rights for the author's novels, short stories and plays. The company will be developing a range of puzzle and strategy games for internet and mobile phones.
Some of these digital spin-offs will use clips from TV drama adaptations of Christie's work, ranging from 20 seconds to one minute.
"Agatha Christie's classic plots translate beautifully onto mobile and internet platforms," added Megan Goodwin-Patel, the director of business development at IRM. "Increasingly, classic brands have to tap into the media that younger generations are embracing to broaden reach and make up for any traditional reader drop-off."
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