July 31, 2006

Toyota dives back into mobile TV

funlittlemovies_logo_3D_sm.jpg Toyota Motors North America plans to expand its mobile marketing efforts with a new wireless TV series from Fun Little Movies, reports RCRNews.

"The automaker is sponsoring “The Pool,” a made-for-mobile comedy series that is being promoted with broadcast television commercials on major networks including ABC, Fox, BET and UPN.

Toyota is sponsoring the offering to showcase its 2007 automobiles, and the series will be available through FLM partners including Sprint Nextel Corp., Bango, SmartVideo and other distribution channels."

emily | 11:16 AM | Marketing / Advertising | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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