July 5, 2006

Sony Ericsson TV commercial for new Cyber-shot phone

tvcomSE.jpg Sony Ericsson, global title sponsor of the WTA Tour, announced today the launch of a global marketing campaign for its new Cyber-shot phone that includes “Never Miss a Shot,” a high-paced TV commercial featuring Tour stars Ana Ivanovic and Daniela Hantuchova. [via Tennis News]

The TV commercial, which can be viewed on the internet at nevermissashot.com from today and will air on television in over 25 countries throughout the world, is Sony Ericsson’s first commercial to feature tennis and is a further indication of the
commitment of the Tour’s title sponsor to promote women’s tennis on an unprecedented global scale.

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