Virgin Mobile Launches Wannabee Contest

Virgin Mobile UK has launched a tongue-in-cheek campaign satirising celebrity wannabees by offering someone a role in its next television ad, reports Brand Republic.

"Would-be-celebrities are encouraged to send in images of themselves via their mobile phone to 07734 999119 and to submit entry forms to Virgin Mobile stores by June 5.

Virgin Mobile's star will be chosen from a shortlist of 20 finalists and will be picked for their potential star quality.

The finalists will be invited to a grand final audition in London, which will be judged by a panel including a celebrity guest."

emily | 3:52 PM | Marketing / Advertising |
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