April 30, 2006
Levi Ships RFID-Tagged Jeans, Dockers
The next pair of Levi Strauss & Co. jeans bought in a retail store could have a radio frequency identification (RFID) tag attached, the company confirmed Friday, reports TechWeb.
"Levi Strauss & Co. spokesman Jeffrey Beckman confirms that the clothing maker began shipping men's jeans, excluding the infamous button-up fly 501s, to one retail location in the United States. The trial uses RFID tags clipped to the outside of the garment to focus on inventory management.
"The tags have information similar to bar codes, such as product, style, size and color," Beckman said. "Having this information will allow the retail store to replenish stock quickly, so customers are frustrating when they can't find the style and size. That's the ultimate goal."
[via Smart Mobs]
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