UK army uses mobile video to recruit

To entice new recruits into signing up, the British army is publishing the latest videos of an expedition of Army mountaineers attempting to conquer Everest, onto the mobile phones of interested parties and potential recruits. [Press release]

This expedition is an amazing feat for the army, and publishing video updates onto peoples mobile phones is a great way to publicise the event.

In addition to the climb, the teams will also be raising money for charity and assisting medical teams in researching cures into cystic fibrosis and the affects of altitude on the human body. For updates on the expedition, visit www.armyoneverest.mod.uk.

Other military related mobile phone campaign: - Text Messaging to become recruiting tool for US army

emily | 6:28 PM | Marketing / Advertising |
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