Toyota ad to be featured in "Prison Break" mobisode

The WSJ reports that "Toyota Motor and News Corp.'s Fox network plan to announce today that they have cut an extensive deal for the auto company to sponsor -- and be featured in -- a spinoff series for mobile phones of the hit drama "Prison Break".

... "Toyota says it pursued the mobile series as a way to break free from the traditional 60-second TV spot and go after young consumers."

Related:

-- Mobile product placement the next next big thing

-- PocketSpots Delivers Mini-Ads For Mobile Devices

-- Levi's launches worlwide campaign on Mobuzz TV first

emily | 8:27 AM | Marketing / Advertising |
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