Handsets turn 'mobile newspaper'

Shanghai's two newspaper groups started their own "Mobile Newspaper" services in the past months, reports ShangaiDaily via Smart Mobs.

"Generally speaking, two kinds of mobile news exist in the market.

Under the first kind, operators regularly send edited and shortened news through multimedia messages every day. Subscribers, who pay 3 yuan to 8 yuan every month, can read the mobile news offline.

The second type of service allows users to read complete news content (compared with print media) through WAP (wireless application protocol) technology and people have to pay for network access fees.

... Wenhui-Xinmin launched four mobile newspapers last month under the News365 brand. They covered news, finance, sports and entertainment. Jiefang Daily kicked off iNews mobile newspaper earlier this year. Each of the media group sends users multimedia messages 2 or 3 times a day.

"The standard of our news choice is important, interesting and related to readers as well as eye-catching pictures," said Chen Ying, one of four full-time editors of News365.

On average, every multimedia message includes three pictures and 20 text messages, each of them of 100 characters long. "

emily | 8:14 AM | Multimedia Mobile Services offered by the Press |
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