April 22, 2006
Mobile product placement the next next big thing
AdJab links to a Business Week article claiming mobile advertising is the next frontier.
"... Cell phones are increasingly video compatible and of course video iPods are smaller, more convenient and allow for constant updating of content in ways that, say, portable DVD players never could.
Even more attractive is the fact that content on cell phones is malleable and can be customized based on the user. ... Doing placement deals on mobile devices is also - at least for the moment - a whole lot cheaper than those deals are on TV. That's because so many of the deals, like those on The Apprentice, also include pricey ad buys in addition to the brand placement within the show."
Related:
-- PocketSpots Delivers Mini-Ads For Mobile Devices
-- Levi's launches worlwide campaign on Mobuzz TV first
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