April 21, 2006
New Motorola survey demonstrates the real-world impact of 3G
The Generation HERE - 3G report published Thursday reveals that the take-up of the latest super-handsets and services is not only growing, but is also fundamentally changing the way in which users live and communicate. [via putting people first]
Dozens of writers and journalists travelled the world to interview and observe 3G users in different cultures for Generation HERE. This methodology, Motorola says, led to a report that had a qualitative rather than quantitative approach to give a fuller picture of the 3G world.
“This was a report about nuances," explains its editor Peter Lyle. "Behaviour and adaptation, creative and unexpected usage. Ultimately it isn’t difficult to get statistics about penetration, but those statistics, although they still have relevance, do not tell the whole story of how a new technology impacts upon people’s lives.”
Generation HERE uncovered a surprising 3G age range among users. While it is typical to see teenagers using their mobiles to access community services like Japan’s Mixi and Sweden’s LunarStorm, the report’s research team also spoke to Japanese grandparents who keep two 3G phones – one for themselves, and the other for recording and sharing pictures and videos of their grandchildren.
An exclusive podcas featuring in depth discussion of Motorola’s Generation HERE with researcher Stephen Armstrong is available for download at The Podcast Network (TPN) at http://gadget.thepodcastnetwork.com/the-gadget-show-49-generation-here
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