3 launches mobile TV show

Mobile operator 3 will launch an entertainment show backed by partners including Warner, Universal, the Premier League and ITN, reports The Guardian via Mobhappy.

"A three month trial basis "will determine if it attracts new customers and whether, in the long-term advertisers, will be able to benefit from sponsorship and co-branding opportunities.

"The 12-minute entertainment show will be branded Today on 3 Live and offer news, reviews, competitions, music and football clips from partner brands. The programme is being made by mobile content producer etv."

emily | 11:45 AM | TV on Cell Phones |
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