April 4, 2006
MTV's Logo Launches Programs for Cellphones
Logo, an MTV entertainment channel has launched a cellphone video programming service targeted at the lesbian, gay, bisexual and transgendered audience, writes The Washington Post.
Logo, which launched on cable television last June, formed a partnership with cellular phone provider Amp'd Mobile to bring its content of sitcoms, news clips, comedy and reality television shows to cellphones.
Programming targeted at a specific audience -- youth, teens, the elderly or various ethnic groups -- is helping to create growth in the wireless industry.
The new gay and lesbian content, called Logomotion, will include shows such as "Noah's Arc," which is about four friends in Los Angeles; "Trip Out," a look into gay-friendly hot spots around the world; and "Real Gay Stories," a behind-the-scenes look at Logo's documentaries and reality series.
Its service, which will be included as part of Amp'd Mobile's monthly package, will also include special programming, such as a standup comedy series created exclusively for mobile viewers.
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