March 23, 2006
Pay your cell-phone bill by watching ads
Israeli customers of mobile operator Orange who have 3G phones will soon be able to kiss their bills goodbye -- if they're willing to watch a few commercials instead. Physorg.com reports.
"The amount of the discount depends on the number of commercials the customer watches.
In the pilot and the first stages of the plan Orange will combine ads with the Celltrix game, a product of the Cellfun company. Celltrix is currently available to Orange customers via the "Oboxlive" portal.
..."Unlike traditional advertising, cellular advertising on the Orange network puts the customer in the center, and allows him to decide at every stage whether to watch commercials, to skip directly to the game, or even to download the game without ads," the company statement said. "
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