March 6, 2006
New study questions mobile TV and music hype
Americans may not be as enamored by the idea of watching TV and listening to music on their cell phones as mobile carriers had hoped, reports News.com.
"According to a survey conducted by RBC Capital Markets, about 75 percent of roughly 1,000 people polled said they had no interest in watching TV on their cell phones. And about 70 percent said they didn't see themselves using their cell phones for musical entertainment.
Linda Barrabee, a senior analyst at
The Yankee Group, said that there was a similar response to a survey her research firm conducted last July.
"I think it's really hard for most people to imagine what the experience of mobile TV would even be," she said. "Right now, most people are using phones that aren't even 3G (third generation) compatible. I think they'll have to see how it can really work and fit into their lives before they can really judge whether they want it."
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