March 3, 2006
Mobile reader application used by the press
Interesting examples from eFinland on how UpCode has been used successfuly by the print media. Upcode is a reader application, providing mobile phone users the access to the internet simply by pointing their phone.
-- Kauppalehti, a leading Finnish financial newspaper, experienced the use of UpCode application by delivering On-Line Stock Exchange information to cellular phone users. Kauppalehti provides the list of recent ups and downs on stock market within fifteen minutes delay. That is the fastest information flow Helsinki Stock Exchange can distribute at the moment.
-- The recent Finnish presidential elections are another example of how to use cellular phones reader application. One of the major candidates, Mr. Sauli Niinistö, applied the solution to deliver his campaign information.
The graphic code was published on campaign posters. Scanning the code, cellular PDA users were able to read detailed information where their candidate was giving a speech. The information updating frequency was reset almost on an hourly basis.
No other public media could give such on-line information to voters or journalists. The UPCODE cellular reader service in Mr. Niinistö’s campaign evoke keen enthusiasm among the voters. After launching the service the amount of users rose into thousands.
[eFinland via Smart Mobs]
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