People like to watch mobile TV at home (!)

One of the big shocks of several mobile TV trials is that consumers like to use it inside their home — where they have big, non-mobile TVs, reports Moco News.

"John Cullen, Mobile TV Strategy Manager for O2, the British company that ran the Oxford trial, offered a reason: “People liked the utility of having a TV they could walk around with” from room to room”, like taking the mobile into the bathroom. But he put it down to a basic human impulse — selfishness. “People in the trial,” he said, “valued that it was personal to them, that they had control of the TV.”

emily | 7:44 AM | TV on Cell Phones |
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