February 21, 2006
Warner Independent Pictures offers mobile movie trailer
Warner Independent Pictures became the first studio to premiere a movie trailer on U.S. mobile phones last week when the trailer for Richard Linklater's "A Scanner Darkly" was offered free to amp'd mobile customers, reports Reuters.
The movie, based on a novel by Philip K. Dick, stars Keanu Reeves, Robert Downey Jr., Woody Harrelson, Winona Ryder and Rory Cochrane in a highly stylized suburban dystopia blighted by drugs and paranoia.
The full-length theatrical trailer appears on the -- amp'd mobile entertainment channel, where it will remain through the movie's July 7 release. WIP exec VP marketing and publicity Laura Kim said additional promotional content will be added to the channel during the coming weeks.
... Amp'd Mobile launched last month. The company describes itself as the only 3G carrier in the U.S. specifically targeting youth and young professionals, which it does by leveraging entertainment properties.
Its handsets come with built-in MP3 players, USB connections for transferring content from a PC, removable memory and full 3G capabilities."
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