February 14, 2006
Sony Ericsson launches "tennis camera phones"
To coincide with the Sony Ericsson WTA Tour, Sony Ericsson has launched a ‘Limited Edition’ collection of tennis camera phones. These were unveiled by Indian tennis star Sania Mirza and other Sony Ericsson WTA Tour players in Bangalore on Monday. [via the Business-Standard]
"The Sony Ericsson WTA Tour limited edition mobile handsets are embedded with unique customised content in the form of wallpapers of leading stars at the tour. Handsets available as part of this campaign are the K750i, the K600i, the Z520i, the K700i and the K300i.
As a brand building exercise, Sony Ericsson has also kickstarted a countrywide SMS-based contest. "
Related:
-- Tennis action soundtones by women tennis stars - Last year, Sony Ericsson launched a series of innovative, tennis-related interactive services connected to the Sony Ericsson WTA Tour; behind-the-scenes shots and footage of the glamour and action of women's tennis as well as the first ever personally recorded ringtones from the game's top players.
-- Maria Sharapova 'Scream ringtone - A ringtone of Maria Sharapova's scream on the tennis court, anyone?
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