February 11, 2006
Olympic news grows for Net, mobile users
NBC is greatly expanding its Olympics video offerings for the Internet and cell phones, reports The Washington Times, in a sign of increased comfort with technologies that erect geographic boundaries online.
"The network's Olympics site, NBCOlympics.com, will show for free, on a delayed basis, the complete runs and routines for the top finishers and for all U.S. participants in almost every event. During the 2004 Summer Games in Athens, NBC showed only brief highlights.
Highlights are also available through the major U.S. carriers -- about 1 million U.S. phone subscribers who pay for video service from Verizon Wireless' VCast or MobiTV Inc., which serves Cingular, Sprint and smaller U.S. carriers.
None of the video will be live; in most cases it won't be available online or on phones until the end of NBC's broadcast day, generally 11:30 p.m. Eastern time. "
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