Bluetooth'd films on London Underground

Viacom Outdoor unveiled a permanent network of Bluetooth-enabled poster sites on the London Undergound (as there is no cellphone coverage in London's deep-level underground railways).

Tube users were able to download content on to their mobiles using Bluetooth devices housed in interactive poster sites across the Tube network.

Channel 4is the first advertiser to take advantage of the new advertising channel, using the poster sites to promote Four Docs, its broadband documentary channel which encourages the public to view and make their own 4 minute documentaries.

[via Digital-Lifestyles.info]

emily | 5:53 PM | Marketing / Advertising |
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