Sony Ericsson's "5 seconds of fame" campaign

Martina on adverblog writes about a Sony Ericsson campaign which does a good job in integrating several medias, (Internet, mobile and TV), as well as getting the user invovled.

"At www.d750i.com everybody can create his own 5 second video clip and shortly after the clips will run in German television on VIVA Plus (MTV network). All shown clips are published in galleries on contest site and weekly the best clips get rewarded by exclusive Sony Ericsson D750i cell phones."

emily | 4:11 PM | Marketing / Advertising |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2006/02/011393.htm