February 2, 2006

Picture of laziness

I-Com Mobile.jpg Globes [Online] writes about a start-up company called I-Com Mobile, which offers a sevice allowing anyone taking a digital picture with an advanced Orange camera phone, to press a button to print the picture. "At the end of each month, the selected photographs will arrive at the person’s home in an envelope together with their phone bill. I-Com Mobile was founded on the basis of this service."

"Is there really a need to set up a company to manage such a simple service? I-Com Mobile CEO Shahar Amitai says of course there is. He says that in the not-too-distant future, after taking a picture by camera phone, the photographer will get a menu listing the options “send to print”, “send e-mail”, “send to blog”, “send to a friend”. In addition, the moment the picture is taken, it automatically appears on I-Com Mobile’s site.