Color Barcodes in TV commercials and DVD contents?

Digital video production company Ray Corp. set up a subsidiary to sell ColorCodes s in Japan. ColorCodes can be read by camera phones from farther away (than QR codes.) So, the company intends to leverage this feature to promote the use of ColorCodes in television and commercials and DVDs.

"Viewers will be able to simply point their camera phones at the screen to capture the codes and get directed to Internet sites where they can purchase goods or learn more about the programs they are watching."

The new subsidiary will work with television stations to adjust the ColorCode technology for use in Japan and begin active marketing in April once pricing has been firmed up.

reBlogged from wonderful RFID in Japan

emily | 9:43 AM | QR Codes / RFID Tags / NFC |
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